The Information We Collect About You and How We Collect It

We collect Personal Information and sensitive health-related data as detailed here and in our Privacy Policy. The following serves as our notification regarding the collection of Personal Information in accordance with applicable privacy laws, including HIPAA and other relevant regulations.

Retention of Personal Information

We retain Personal Information, especially health-related data, as long as necessary or relevant for the purposes described in this Privacy Policy, and as required by law, including HIPAA. The actual retention period varies depending on the type of information, considering ongoing business or legal needs such as tax, health and safety, and potential disputes or investigations.

1. TYPES OF PERSONAL INFORMATION WE COLLECT

• Identifiers: This includes your name, mailing address, email address, mobile and telephone phone number, IP address, social network details, or other similar identifiers.

• Account Login Data: Any data that is required to give you access to your specific account profile. Examples include your login ID/email address, screen name, password in unrecoverable form, and/or security question and answer.

• Health-Related Data: This includes health information, medical conditions, health goals and priorities, nutrition, supplement intake, dietary preferences, blood and genetics data, weight and fitness-related goals and activities.

• Inferences: We collect profile inferences that we draw from your information and web activity to create a personalized profile so we can better identify goods and services that may be of interest to you.

• Social Media Information: This covers data you post on our social media pages and your social media profile information.

• Technical Information: This involves details such as your mobile advertising ID, web browser type and version, device characteristics, operating system, and data about the computer system or other technological device you use to access our Services. If you use a mobile device like a smartphone, this may also include your phone's unique device ID and other similar mobile device data where permitted.

• Marketing and Communications Information: This relates to your preferences regarding marketing, promotions, sales offers, and other types of communications from us.

• Other Information You Provide to Us: This includes the content of your communications with us, photographs you share as part of a sweepstakes or contest, and information you post or disclose through the Services, such as ratings, reviews, blogs, message boards, chat rooms, or other public areas.

• Usage Information: This entails how you interact with our Services. For instance, if you use our survey application, we may analyze the frequency of usage and which modules you have completed.

• Payment and Financial Information: This includes your payment method (e.g., bank details, credit/debit card information), bank account number, billing address, and any data required to process orders or payments.

• Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and date and location of the transaction.

• Demographic Data & Interests: This covers data describing your demographic or behavioral characteristics, like your date of birth, age range, geographic location (e.g., ZIP code), favorite products, hobbies, interests, household or lifestyle data, and in some cases, information you provide about someone else. For example, if you provide a friend’s email address for a referral program.

• Third-Party Social Network Data: This encompasses data shared publicly on a third-party social network or data in your profile on a third-party social network (e.g., Facebook) that you allow the third-party social network to share with us. This may include your basic account data, user ID, list of friends, and other information that the third-party social network shares with us.

• Comments, Discussion, and Chat Data: This relates to data associated with chat bots, interactive features, upload content, images, and other interactions.

• Characteristics of Protected Classifications under California or Federal Law: This includes data like your age and gender.

• Commercial Information: Information about products or services purchased, considered, or returned, along with purchasing or consuming histories, behaviors, or tendencies. It also encompasses consumer-generated content, market research, and consumer feedback.

• Internet or Electronic Network Activity Information: This includes data related to your interactions with the Services or advertisements, such as browsing history, search history, and actions performed on the Services (e.g., clicks, mouse movements, keystrokes). Automatic data collection technologies may be used to gather this data.

• Audio, Electronic, Visual, or Comparable Data: This data may consist of photos and videos shared with us as consumer-generated content or via third-party social networks, as well as recordings of and information provided during your conversations with us. We may also visually record your interactions with the Services, excluding data from your device’s camera.

• Sensitive Personal Information: In specific cases where Personal Information pertaining to medical conditions is retained, there may be instances where we are obligated to disclose it to third parties. These parties may include, but are not limited to:

  • The Food and Drug Administration in accordance with adverse event reporting.

  • Public health authorities for the purpose of disease prevention or control.

  • As mandated by federal, state, or local law, or as compelled by a subpoena or court order.

2. WHY WE COLLECT AND USE YOUR PERSONAL INFORMATION

• To Facilitate Communication: We employ Personal Information, such as your contact details, to respond to your inquiries and comments when you engage with us through the Services, including features like the "Contact Us" option.

• To Process Your Transactions: When you make purchases from us via the Services, we utilize your Personal Information, including contact and payment details, to manage your orders, confirm your purchases, and ensure the delivery of your items.

• Service Administration: Your Personal Information plays a vital role in administering the Services and facilitating various other business activities.

• Personalized Recommendations: If you decide to complete assessments within the Services, we will utilize the information you provide, including health-related data if you provide it through this method, to offer personalized product recommendations and other relevant information we believe may be of interest to you.

• Compliance with Legal and Regulatory Obligations: Your Personal Information assists us in fulfilling our legal and regulatory responsibilities, including those related to health information and HIPAA compliance.

• Email Newsletters, Text Campaigns, and Promotions: For those who have opted to receive marketing communications, we employ your Personal Information, encompassing your contact details, to disseminate our newsletters, exclusive offers, promotions, updates on referral rewards programs where applicable, and product-related news through email and text messages. Additionally, we may utilize your Personal Information for the management of our promotions and referral rewards programs, where applicable.

• Surveys, Sweepstakes, and Message Boards: If you choose to engage with features such as surveys, polls, sweepstakes, or message boards within the Services, we will employ your Personal Information, including your contact information, to facilitate your participation.

• Aggregate or Anonymous Personal Information: The Personal Information you provide while using our Services may be used to generate aggregated, anonymized feedback expressly for internal use and which will only be used to improve the quality of our products and services.

• Permissible Uses Under the Law or as Notified: Furthermore, we may utilize the information you provide for other purposes, as disclosed at the time of data submission or with your explicit consent.

3. HOW WE COLLECT YOUR PERSONAL INFORMATION

At Gulp Vitamins, we take your privacy and data security seriously, especially when it comes to health-related information. We are committed to complying with all applicable privacy laws, including HIPAA. This Privacy Policy outlines how we collect your personal information, ensuring your health data is handled with the utmost care.

There are several ways we may obtain information about you:

Information You Provide to Us Directly:

We collect information from you when you or someone acting on your behalf choose to share it with us. This may include when you create an account, use our survey application (including the Health Survey), contact us with questions or feedback, subscribe to our mailing lists, agree to receive marketing communications, enter competitions, promotions, quizzes, or surveys, become a member of a referral program, or interact with us offline through in-person interactions.

Information Automatically Collected:

Whenever you visit or interact with our services, we, as well as third-party advertisers and/or service providers, may use cookies, web beacons, pixel tags, or other technologies to automatically or passively collect information about your online activity. This includes technical information about your device and usage information. We may also collect information through these technologies when you visit other websites.

Information Collected From Other Sources:

We may collect information about you from third parties and commercially-available sources, including social media providers, survey providers, data aggregators, data brokers, and public or commercially-available databases. We may also collect information about your interactions with our ads on third-party sites.

We may combine various types of information we collect about you and use it as described in this Privacy Policy.

4. HOW WE USE PERSONAL INFORMATION WE COLLECT

We may use the information we collect from and about you for various business and commercial purposes, including:

Effective Communication with You:

We utilize Personal Information, such as your contact details, to address your questions and remarks when you engage with us through our services, like the "Contact Us" feature. Additionally, we employ this information to convey administrative updates, including adjustments to our terms, conditions, and policies.

Transaction Processing:

When you make purchases from us, we rely on your Personal Information, including your contact particulars and payment data, to handle your transactions, verify your orders, and arrange for the delivery of your items.

Service Administration:

Your Personal Information plays a pivotal role in the smooth administration of our Services and the execution of various business activities.

Abandoned Cart Monitoring:

We employ technological tools to track the items you add to your cart, including instances where you abandon your cart. This data assists us in sending you cart reminders via email, SMS or other relevant channels.

Tailored Recommendations:

Should you opt to complete assessments within our Services, the data you provide, including health-related information, helps us furnish you with personalized product recommendations and other relevant information that we believe aligns with your interests. Furthermore, we utilize your Personal Information to deliver targeted advertisements and content.

Engagement via Third-Party Social Networks:

In interactions involving third-party social networking features, we use your Personal Information to provide you with advertisements and engage with you on third-party social networks.

Performance Analysis:

We leverage your Personal Information for conducting business analyses and other initiatives designed to enhance the quality of our business operations and the Services we offer.

Management and Operation of Our IT Systems:

Troubleshooting, testing, maintenance, and protection of our IT systems, which includes our websites, are made possible through the utilization of your Personal Information.

Compliance with Legal and Regulatory Requirements:

To fulfill our legal and regulatory obligations, such as notifying you in case of a product recall, we utilize your Personal Information.

Email Newsletters, Text Campaigns, and Promotions:

In instances where you've requested marketing communications, your Personal Information, encompassing contact details, is instrumental in sending you newsletters, exclusive offers, promotions, updates regarding loyalty rewards programs (if applicable), and product news through email and text messages.

Participation in Surveys, Sweepstakes, and Message Boards:

For features like surveys, polls, sweepstakes, and message boards within our Services, we rely on your Personal Information, including contact details, to facilitate your engagement.

Aggregation and Anonymization of Personal Information:

Personal Information you share with us regarding the Services is utilized to provide customer feedback in an aggregated format. Additionally, Personal Information may be employed in an aggregated, non-specific format for analytical and demographic purposes.

Compliance with Applicable Law or as Notified to You:

We may also employ the information you provide for other purposes, as disclosed at the time of information submission or with your explicit consent.

5. TO WHOM WE DISCLOSE THE PERSONAL INFORMATION

We are dedicated to safeguarding your health-related information and complying with HIPAA regulations. Here's how we may disclose your Personal Information:

Affiliates:

We may share your Personal Information with our affiliated health and wellness brands for various purposes, including sending you promotions, sales and offers information, and newsletters based on your interests.

Service Providers:

We may share your Personal Information with service providers (e.g., vendors, consultants) who perform specific functions or services on our behalf, such as hosting our Services, managing databases, performing analyses, sending communications, processing payments, shipping orders, providing live chat services, or other components of the Services.

Analytics and Advertising Partners:

We may use third-party analytics and tracking tools to better understand user behavior and serve more targeted advertising to you across the Internet. These tools may combine information from your interactions with our Services with information from other sources.

Business Partners:

We may share your Personal Information with companies we partner with to offer goods or services (e.g., joint products or promotions).

Credit Reporting Agencies/Debt Collectors:

We may share your Personal Information with credit reporting agencies and debt collectors to verify your creditworthiness or collect outstanding invoices when permitted by applicable law.

Authenticating Partners:

If you choose to access the Services through a third-party single sign-on option (e.g., social networks), these parties may share Personal Information with us, and we may share Personal Information with them to facilitate single sign-on features.

Other Users of the Services:

You or we may voluntarily share Personal Information with other users of the Services, such as when you submit a product review, post content in a public area, or send messages through the Services.

Sponsors or Administrators:

We may share your Personal Information with third-party sponsors or administrators of sweepstakes, contests, and similar promotions.

Competent Governmental and Public Authorities:

We may share your Personal Information with governmental authorities when necessary to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity or a violation of our Terms and Conditions or other contracts.

Third Parties Pursuant to Legal Process:

We may share your Personal Information to respond to subpoenas, court orders, or other legal processes or cooperate with law enforcement agencies or governmental authorities.

As Otherwise Permitted by Law or as We May Notify You:

We may also disclose information you provide for other purposes as disclosed at the time you provide your information or with your consent.

6. THE PRIVACY OF YOUR HEALTH INFORMATION

When it comes to health-related information, Gulp Vitamins ensures strict compliance with the Health Insurance Portability and Accountability Act (HIPAA). HIPAA regulations require us to:

Protect the Privacy of Your Health Information:

We maintain the confidentiality of your health information and only disclose it to those authorized to receive it for approved purposes, such as providing healthcare services or processing healthcare transactions.

Provide You with Notice of Our Privacy Practices:

We provide you with a Notice of Privacy Practices that explains how we may use and disclose your health information, as well as your rights regarding your health information.

Obtain Your Consent:

We obtain your consent before using or disclosing your health information for certain purposes, such as marketing, fundraising, or research.

Implement Security Measures:

We have safeguards in place to protect your health information, including administrative, physical, and technical safeguards.

Train Our Staff:

We train our employees on HIPAA requirements and the importance of protecting your health information.

Comply with State Laws:

In addition to HIPAA, we comply with state laws that may provide additional protections for your health information.

7. YOUR CHOICES AND OPT-OUT OPTIONS

We respect your privacy and provide you with choices regarding how we collect, use, and share your Personal Information. Here are some options:

Opting Out of Marketing Communications:

You can opt out of receiving marketing communications from us by following the unsubscribe instructions provided in those communications or by contacting us directly. Please note that even if you opt out of receiving marketing communications, we will still send you administrative emails, such as order confirmations and other transactional information.

Managing Cookies:

You can manage your cookie preferences by adjusting your browser settings. Please note that disabling cookies may affect the functionality of the Services. We encourage you to thoroughly review our Cookie Privacy Policy by visiting: https://www.gulpvitamins.com/cookie-policy

Managing Mobile App Tracking:

You can manage how your mobile device shares certain information with us by adjusting the settings on your mobile device.

Accessing and Correcting Your Personal Information:

You can request access to and correction of your Personal Information by contacting us through the contact information provided below.

Data Portability:

You may have the right to request that we provide you with a copy of your Personal Information in a structured, machine-readable format.

Deleting Your Personal Information:

You have the right to request the deletion of your Personal Information subject to certain exceptions.

Objecting to Processing:

You may have the right to object to the processing of your Personal Information under certain circumstances.

Please note that your choices and opt-out preferences may not apply to essential communications, such as order updates, transaction notifications, and other non-marketing communications.

8. DATA SECURITY

We have implemented reasonable security measures to protect your Personal Information and health-related information. However, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the "Contact Us" section below.

9. PRIVACY INFORMATION FOR CALIFORNIA RESIDENTS

If you are a California resident, the California Consumer Privacy Act (“CCPA”) mandates that we provide you with the following additional details regarding your privacy rights:

Purpose of Data Usage and Sharing:

We want you to understand the purposes for which we use each category of "personal information" and "sensitive personal information" (as defined in the CCPA), as well as the categories of third parties involved. Here's an overview:

Identifiers and Contact Information (e.g., name, address, email):

• Shared with: Service providers, affiliates, health care providers, legal and fraud prevention.

• Also shared with advertising partners.

Commercial and Transactional Data (e.g., purchase details):

• Shared with: Service providers, affiliates, health care providers, legal and fraud prevention.

• Also shared with advertising partners.

Financial Data (e.g., credit card info):

• Shared with: Payment processors, service providers, affiliates, legal and fraud prevention.

• We do not sell or share this information.

Online Activity Data (e.g., IP address, browsing history):

• Shared with: Service providers, affiliates, legal and fraud prevention.

• Also shared with advertising partners.

General Location Information (e.g., city, state, zip code):

• Shared with: Service providers, affiliates, legal and fraud prevention.

• Also shared with advertising partners.

Demographic and Statistical Data (e.g., gender, interests):

• Shared with: Service providers, affiliates, legal and fraud prevention.

• We do not sell or share this information.

Physical Characteristics (e.g., photos, videos):

• Shared with: Service providers, affiliates.

• We do not sell or share this information.

User-Generated Content (e.g., forum posts):

• Shared with: Service providers, affiliates, legal and fraud prevention.

• We do not sell or share this information.

Customer Service Data (e.g., interactions with our Customer Service Team):

• Shared with: Service providers, affiliates, health care providers, legal and fraud prevention.

• We do not sell or share this information.

Health Information (e.g., online visit data):

• Shared with: Service providers, affiliates, health care providers, legal and fraud prevention.

• Also shared with advertising partners.

Log-In Credentials:

• Shared with: Service providers, legal and fraud prevention.

• We do not sell or share this information.

Race/Ethnicity:

• Shared with: Service providers, affiliates, health care providers, legal and fraud prevention.

• We do not sell or share this information.

Contents of Communications via the Services:

• Shared with: Service providers, affiliates, health care providers, legal and fraud prevention.

• We do not sell or share this information.

Usage and Sharing Purposes:

• Manage, Facilitate, and Improve the Services

• Research, Marketing, and Analytics

• Communication with Users

• Technical Support and Customer Service

• Security and Fraud Prevention

• Legal Compliance and Defense

For a more comprehensive understanding of how we use and disclose your personal information, please refer to the specific sections in our Privacy Policy.

Your Choices Regarding "Sharing" and "Selling":

As outlined in the Privacy Policy, you have the right to opt out of Gulp Vitamin’s sale/sharing of your personal information for online advertising and related purposes. You can exercise this right by emailing us at CustomerService@gulpvitamins.com.

Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser (such as a global privacy control) we recognize such preference in accordance with applicable law.

• Incentive Programs: Participation in Incentive Programs may require the provision of Personal Information, subject to program terms.

• Right to Limit: You can limit the use or disclosure of your sensitive personal information for specific purposes.

• Additional Rights: For further details on your personal information rights under California law and how to exercise them, please refer to the "Your Rights and Choices" section of our Privacy Policy.

Retention of Your Personal Information: For information on the retention of your personal information, please consult the "Retention of Your Information" section below.

Shine the Light Disclosure: We do not disclose your personal information to third parties for their own direct marketing purposes, in line with the California "Shine the Light" law.

10. PRIVACY INFORMATION FOR NEVADA RESIDENTS

Nevada residents who have purchased services from us can submit a request to opt out of potential future sales of personally identifiable information. To do so, please contact us atCustomerService@gulpvitamins.com, and we will take reasonable steps to verify your identity and your request. We will maintain your request for future reference, should our practices change.

11. RETENTION OF YOUR PERSONAL INFORMATION

We will retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws and regulations. We may retain your information for longer periods as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

12. CHILDREN'S PRIVACY

Our Services are not intended for children under the age of 16, and we do not knowingly collect Personal Information from children under 16. If we become aware that we have collected Personal Information from a child under the age of 16, we will take steps to delete that information.

13. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies (such as web beacons) to collect and store information about your use of our website or services. Cookies are small text files that are placed on your browser or device by websites that you visit. They help us recognize you when you return to our website or services. They also help us improve our website or services performance and functionality.

You can manage your cookie preferences by changing the settings of your browser or device. You can also opt out of some cookies by visiting the opt-out pages of some of our third-party partners. However, please note that disabling or blocking some cookies may affect your experience on our website, and some features may not work properly. We encourage you to thoroughly review our Cookie Privacy Policy by visiting: https://www.gulpvitamins.com/cookie-policy

14. SMS PRIVACY POLICY

If you choose to receive text messages from Gulp Vitamins, you will stay informed about our latest promotional offers and more. These messages may be generated using data automatically collected based on your interactions with our websites and may include notifications like abandoned cart messages (e.g., Cookies). If you voluntarily opt in for Text notifications sent to your mobile phone, we will collect and retain the information you provide, such as your phone number and message read status.

You have the option to opt out of receiving text messages from us at any time by simply texting "STOP" in response to our text messages. For more detailed information about our text messaging practices, please refer to our Text Message Terms and Conditions.

It's important to note that the categories mentioned above do not include text messaging originator opt-in data and consent. This specific information will not be shared with any third parties, except for aggregators and providers of the Text Message services we use.

If you voluntarily choose to receive text notifications directly on your mobile phone, we will securely collect and store the details you provide, including your phone number and message read status. You can exercise your right to stop receiving these text messages by texting "STOP" in response to our messages. For additional insights into our text messaging procedures, please consult our Text Message Terms and Conditions.

This Privacy Policy is strictly limited to the Program and has no effect on any other privacy policy(ies) that may govern the relationship between you and Us in different contexts.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post a notice of any material changes to this Privacy Policy on our website and, where required by applicable law, obtain your consent. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.

16. CONTACT US

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at: Gulp Enterprises, Inc. 2214 Wilson Ave, Salt Lake City, UT 84108, USA Salt Lake City, UT 84108 United States Email: CustomerService@gulpvitamins.com